Our Vision

Building sustainable prosperity for today and tomorrow.

Our vision for Raton’s future is a vibrant community with a prosperous and sustainable economy.  The community has a diverse business mix which includes value-added products, manufacturing, renewable energy, and high technology companies.  Arts, culture, tourism, and a revitalized downtown business district are thriving.  An entrepreneurial spirit and pro-business atmosphere nurtures the expansion of existing businesses and invites new ventures.  Finally, we continue to see quality of life issues as fundamental to preserving our “small town” character, and we always want to be known for our hospitality and graciousness.

Our Mission

Be a catalyst for community and economic development in the Greater Raton Area.

Our role is to facilitate and promote a strong, healthy and sustainable economy in the greater Raton area.  We seek to

  • Attract and expand retail, commercial, and industrial enterprises in order to provide a diverse economy,
  • Provide existing businesses and new ventures with resources and information,
  • Promote growth through marketing, research and business outreach,
  • Support improvements in education and the training of our human resources,
  • Motivate and coordinate planning/zoning initiatives to maximize land use and the use of physical resources,
  • Promote collaboration between government and business partners,
  • Encourage cultural, heritage, recreational, and wildlife tourism in our region,
  • Establish and enhance our identity as a welcoming community for retirees,
  • Promote the availability of affordable housing for all income levels, and
  • Attract new residents and develop healthy community growth.

    Our Values

    We pledge to adhere to the following:

  • We will conduct our work with the highest level of integrity;
  • We are committed to and shall follow the principles and best practices for fiduciary stewardship in the nonprofit sector;
  • The work of our organization will be conducted with dignity, civility, respect, and fairness;
  • We will meet all challenges with an open minded approach and conduct our work with a positive attitude;
  • While staying focused on providing the greatest positive impact in our community and on its future, we will be sensitive to changing external and internal conditions that may often require us to make significant changes to our programs, operations, and goals;
  • We commit to embrace changes and not be satisfied with the status quo; and
  • We will strive to learn about our work at a pace equal to or greater than our community and its active participants.
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